Double Disappointment at Apple Store
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Double Disappointment at Apple Store

Today was the day I was going to pass my Mid-2012 MacBook Air over to my wife and replace it with a shiny new Gold MacBook. Unfortunately it was not to be.


I checked on line when I woke at 6AM to see that the MacBooks were sold out with ship dates of three to four weeks but, I wasn’t worried because I planned to be at the Apple Store when it opened. When the doors opened at 10AM there were way more employees than customers which surprised me because after all it is the first chance to get a look at the new Apple Watch.

So, credit card in hand I had no trouble finding someone to serve me. Then came my first disappointment of the day..not only were there no MacBooks to sell, there weren’t even any to look at. I can only surmise something must have gone wrong in the supply chain because Apple has been promising all along they would be available today. The sales rep was very apologetic but did offer to set me up with a demo of the Apple Watch. I declined because I had to head off to a dental appointment.

Apple Store

I returned to the Apple store at lunch time admittedly a bit hyped by the $38 million Apple has spent on advertising in the past month plus I wanted to pe a part of the excitement around Apple’s  first new product line since Steve Jobs. I was surprised to still see more employees than customers. There were only a few people getting demonstrations so I was able to get one right away.

Apple Store

With much ceremony my demonstrator selected the 42mm Stainless Steel Case with Link Bracelet from a locked drawer and first placed the $1299 device on a padded black mat before buffing it with a soft cloth then asking my permission to put it on my wrist.



I have to admit I liked the look and feel of the watch more than I expected…it is a nice looking watch that fit nicely even only small wrist. Hmm, I might change my mind and actually order one of these things. I even had my iPhone 6 ready to sync with the watch to get a feel for how it would work.  My second disappointment of the day. Sorry demo mode only.

You have to order one if you want to actually try it out and the shipping date is sometime in June. I decided to pass on the watch but I did order the MacBook which I won’t get until May 5th at the soonest.

I’m not sure who at Apple dreamed up this new way of launching product…I guess it is supposed to generate buzz..well there wasn’t a heck a lot of that at my local Apple Store today.



Bob Benedetti

Former RCAF Fighter Pilot Bob worked for CTV Montreal as a Reporter, Producer and Executive producer for 35 years retiring in 2004. Bob started reporting on personal technology in 1995 at CTV and continues today at Home Technology Montreal

  • Graham Neill

    Maybe this is a good thing for you…you can reconsider your choice and start the migration away from Apple. Even a Microsoft Surface 3 Pro would be so much better…touchscreen, detachable keyboard, more power, lighter, and lower price with $150 savings now offered. But I forgot you are hook, line, and sinker an Apple fanboy. Can you really give unbiased opinions on computer tech?

    April 10, 2015 at 4:39 pm Reply
    • Bob Benedetti

      Unlike you who seems to be married to One + I CAN give unbiased tech advice..witness my reviews of the Galaxy S6 and Dell XPS 13 among many others. If it is good I say so notwithstanding who makes it. I happen to prefer the Apple ecosystem for my personal needs but it is not necessarily the best choice for everyone and I recognize that many are better served by the Windows ecosystem.

      April 24, 2015 at 9:01 pm Reply
  • Michael James Mcgregor

    Looks like a criminal tracking device. Not for me. APPLE you say i will keep that in mind. A bsolutly P oor P athetic L ooking E lectronics

    April 10, 2015 at 11:08 pm Reply
  • Josef Singerman

    For my birthday. By that time the bugs will be worked out and inventory well-stocked. Sometimes being an early adopter can be frustrating. I’ve been wearing a Suunto GPS watch for work and exercise. I’m hooked. Battery life is good unless the GPS is on for several hours. Can’t make phone calls and no Siri, but will be content with a Suunto before taking a bite of an Apple in a few months times…..maybe even more choices and upgraded IOS by that time, with fewer bugs and a Demo Modes.

    April 11, 2015 at 1:54 am Reply
  • Sean Kovacs

    They do that all the time… Not surprised at all…

    April 11, 2015 at 11:30 am Reply

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