I have written in the past about the attractiveness of the “Second Screen” in the form of a tablet or smartphone as a supplement to enhance TV viewing. Well, a recent survey found many Americans are spending 1/2 of their TV watching time on a second device.
More surprising? 72% of respondents are more likely to watch a TV show after engaging with its social media page— hyping up the competition between Facebook and Twitter. Highlights of this survey are outlined in this INFOGRAPHIC produced by Wowza Media Systems.
Wowza Media Systems is a leading provider of Streaming solutions delivering high-performance media server and video streaming software to service providers, media properties, enterprises, and other organizations serious about delivering video to any digital screen — computer, mobile or home TV.