Apple launched its campaign to support World AIDS Day 2014 with a series of App Store promotions and plans to donate a portion of Apple Store sales on Black Friday and Cyber Monday to the Global Fund to support the fight against AIDS. Apple has partnered with app developers and Bono’s (RED) charity foundation to help raise funds for the treatment of AIDS and HIV patients around the world. The two-week campaign started on Monday November 24 and is tied to sales from the App Store and Apple’s retail and online stores.
— Tim Cook (@tim_cook) November 24, 2014
The campaign starts Monday and runs through December 7. The App Store project will feature apps including Mighty Feathers (an Angry Birds spinoff), a special edition of Clash of Clans, a FIFA ’15 (RED) tournament and a special Sims FreePlay event.
Apple will also release 300 new sounds for GarageBand and make available recipes from the likes of Mario Batali, Martha Stewart and Luke Holden in Kitchen Stories Cookbook.
That’s not all. On Black Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund and on Monday, December 1— World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.
“Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” Bono said in a statement. “I couldn’t be prouder to work with them.”