The big announcement today was no surprise…the Apple Watch was officially launched with stable fanfare along with more new stuff from Apple.
Accurate & Customizable Timepiece
An extremely precise timepiece, Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard.* Apple Watch can be personalized with watch faces ranging from traditional analog such as the Chronograph face, to the information-rich Modular face, or beautifully animated butterflies and jellyfish on the Motion face. Apple Watch goes beyond telling time with specialized functions on the watch face—known in watchmaking as complications—such as the sunrise/sunset, upcoming calendar events or daily activity level. With multiple customizable watch faces and complications, Apple Watch enables millions of possible configurations. Swipe up from the watch face for Glances that quickly show you information you care about, such as the weather forecast, your current location on a map or the music you’re listening to.
Intimate & Immediate Communication Device
Apple Watch enables you to send messages, read email and answer calls to your iPhone right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications. With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat. Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay**, boarding a plane with a Passbook boarding pass, or raising your wrist to ask Siri for turn-by-turn directions in Maps.
Health & Fitness Companion
Apple Watch encourages you to sit less, move more and get some exercise every day. The Activity app provides a simple visual snapshot of your daily activity with three rings that measure active calories burned, brisk activity and how often you’ve stood up to take a break from sitting during the day. Apple Watch provides the detailed metrics you need during dedicated workout sessions for the most popular activities, such as walking, running and cycling through the Workout app. With an accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone, Apple Watch smartly uses the best sensors for different types of motion and provides a comprehensive picture of your all-day activity and workouts. The Activity app on iPhone collects your activity and workout data from Apple Watch so you can see your history in greater detail. Apple Watch uses this history to suggest personalized activity goals, reward fitness milestones and keep you motivated.
Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodized aluminum case in silver and space grey with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colours. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins.
Pricing & Availability
Beginning April 10 in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US, Apple Watch will be available for preview, try-on by appointment at Apple’s retail stores, and available for pre-order through the Apple Online Store. Apple Watch is available in three collections, Apple Watch Sport, priced at $449 (CAD) and $519 (CAD); Apple Watch, available from $699 (CAD) to $1,459 (CAD); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $13,000 (CAD).
The New MacBook
Almost as exciting, for me at least is the all-new MacBook, a new line of notebooks reinvented in every way to deliver the thinnest and lightest Macs ever. Every component of the new MacBook has been meticulously redesigned to create a Mac that weighs just two pounds and is 13.1 mm thin. The new MacBook features a stunning 12-inch Retina display that is the thinnest ever on a Mac, an Apple-designed full-size keyboard which is dramatically thinner and highly responsive, the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac, an incredibly compact USB-C port for data transfer, video out and charging in a single connector, and a new battery design that maximizes every millimeter of space to deliver all-day battery life. And, for the first time, MacBook is available in three gorgeous aluminium finishes—gold, silver and space grey.
Pricing & Availability
The all-new MacBook will begin shipping Friday, April 10 through the Apple Online Store (www.apple.ca), Apple’s retail stores and select Apple Authorized Resellers. MacBook comes with a 1.1 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 starting at $1,549 (CAD); and with a 1.2 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 starting at $1,899 (CAD).
Updated 13-inch MacBook Pro with Retina Display & MacBook Air
Apple today updated the 13-inch MacBook Pro with Retina display with the all-new Force Touch trackpad, fifth generation Intel Core processors and Intel Iris Graphics 6100, two times faster flash and longer battery life, bringing even more performance and capabilities to our pro customers.* Apple also today updated the 11-inch and 13-inch MacBook Air with fifth generation Intel Core processors, Intel HD Graphics 6000, and Thunderbolt 2, and added up to two times faster flash to the 13-inch MacBook Air, making the perfect everyday notebooks even better.
Pricing & Availability
The 13-inch MacBook Pro with Retina display is available today through the Apple Online Store (www.apple.ca), Apple’s retail stores and select Apple Authorized Resellers with a 2.7 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 128GB of flash storage starting at $1,549 (CAD); with a 2.7 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage starting at $1,799 (CAD); and with a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 512GB of flash storage starting at $2,199 (CAD). Configure-to-order options include a faster dual-core Intel Core i7 processor up to 3.1 GHz with Turbo Boost speeds up to 3.4 GHz, up to 16GB of memory and flash storage up to 1TB.
Full details and specs are available at the Apple website.